Inside MrBeast’s BEAST LAND: The World’s First YouTuber Theme Park

When Riyadh unveiled Beast Land in late 2025, it signaled something the entertainment industry had never seen before. An entire theme park rose inside Boulevard City, built around the world’s most watched YouTuber. For six intense weeks, this 188,000-square-meter zone turned Mr. Beast’s fast-paced digital world into a real environment filled with rides, challenges, and arenas. Beast Land didn’t just operate as another seasonal attraction. It became the world’s first theme park shaped entirely around a creator whose influence stretches across continents. I walked through the gates during its opening week, and the energy from the crowd hit me long before I reached the first ride.

Why Riyadh Became the Home of Beast Land?

The story of Beast Land begins with how Riyadh has been reshaping itself under Vision 2030. The city has grown into a global entertainment center faster than almost any major capital. Riyadh Season sits at the heart of this transformation. Every winter, the city’s districts turn into large-scale zones of concerts, competitions, theatrical shows, and themed experiences. Millions arrive from across the Middle East, Europe, and Asia, pushing the event’s annual attendance into record territory.

This momentum created space for something bold. Organizers wanted an attraction with cultural weight, global appeal, and direct relevance to younger audiences who shape entertainment trends. MrBeast offered exactly that. His videos reach hundreds of millions every month, and more than 70 percent of his viewers live outside the United States. His following across Saudi Arabia and the broader Middle East is enormous, giving him a connection to young audiences that few traditional brands can match.

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Riyadh Season brought engineering capacity, event management, and a platform capable of handling millions of visitors. MrBeast brought a global fan base and the cultural force of an online empire. Together, they created a mega-project that demonstrated how digital creators and national entertainment strategies can align at a massive scale. Temporary installations often define Saudi Arabia’s evolving entertainment model, but none had ever attempted something this large or this complex.

How Beast Land Was Built in Record Time?

Constructing a theme park is normally a multiyear undertaking. Beast Land had only months. Crews needed to design it, ship it, build it, test it, staff it, and open it before mid-November. The site then had to operate for six weeks before shutting down on December 27.

Engineers approached the challenge with modular construction. Large structural components arrived as prefabricated units, built off-site in controlled environments. They were shipped in container-sized sections that could be lifted into place, bolted together, and connected to utilities in a fraction of the usual time. Specialist ride manufacturers from Europe and the United States shipped in attractions designed for rapid installation, using steel frames that could lock onto temporary foundations.

The rest of the zone came together through precise sequencing. Walkways and plazas had to fit inside Boulevard City’s footprint. Electrical teams installed power lines that supported thousands of synchronized lights, sensors, and screens. Safety inspectors ran repeated stress tests on every ride, often working long after the public areas had closed for the night. Hundreds of workers moved across the site in rotating shifts, making the park come alive piece by piece.

By opening day, Beast Land had achieved something rare: a fully operational theme park built on a timeline so tight that few global entertainment destinations could match it.

Inside the Experience of Beast Land

Walking into Beast Land felt like stepping straight into a giant MrBeast challenge. The skyline featured massive rides that dominated the park. The Viking Coaster swung riders over the main entrance. Phantom XXL sent people spinning above the crowds. Top Spin flipped guests through fast rotations. A 50-meter bungee tower rose high enough to be seen from outside Boulevard City.

The center of Beast Land held its signature attraction: the Beast Arena. This arena transformed the creator’s style of competitions into real-world challenges that pushed speed, reflexes, and endurance.

• Tower Siege launched foam projectiles at rotating targets.
• Drop Zone challenged visitors with sudden release platforms.
• Air Mail mixed ziplining with precision drops.
• Battle Bridge tested balance over padded pits.
• Maze Run changed its route during the day, so visitors never faced the same layout twice.
• Lights Out pushed reaction times under flashing tiles.
• Warrior Challenge offered a full obstacle course with ropes, ramps, and angled walls.
• Beast Summit sent guests climbing vertical structures.
• Revolution required perfect jump timing on its rotating platform.

Each challenge used sensors that recorded time, accuracy, and technique. A points system tied everything together, rewarding players who pushed themselves through multiple events.

Families found their own space at the dedicated kids’ zone, which recreated the experience at a smaller scale. Restaurants, grab-and-go food stands, and themed merchandise shops lined the walkways. The park stayed busy late into the night, matching the city’s growing evening entertainment culture.

How the Prize Wall Turned Visitors into Competitors

Competition shaped how people navigated the park. Each challenge awarded points that fed into a digital leaderboard known as the Prize Wall. Each night, the top three scorers received cash prizes. The amounts made headlines across social platforms: around 7,000 riyals for first place, 3,000 for second, and 2,000 for third. Across the season, the total prize pool surpassed 2 million riyals, making Beast Land one of the only theme parks in the world where players could leave with actual money.

A season-long grand prize rewarded consistent performance. This kept visitors returning throughout the six-week event, which boosted foot traffic and user engagement far beyond a typical attraction.

What Opening Day Revealed About the Power of Creator Megaprojects

Opening day delivered scenes that reflected just how influential MrBeast has become. Boulevard City filled hours before the gates opened. When MrBeast arrived, crowds surged across the plaza, cheering as he filmed clips and tested challenges. Videos spread across YouTube, TikTok, Instagram, and X, pulling global attention toward Riyadh. Beast Land entered trending lists in multiple countries before the night ended.

For many visitors across the Middle East, seeing MrBeast build a real attraction in their city held emotional weight. It showed how creator culture can shape physical spaces, not just screens. The park quickly turned into an international conversation piece, becoming one of Riyadh Season’s most talked-about zones.

Why Beast Land Signals a New Era for Entertainment

Beyond the spectacle, Beast Land marks a shift in how entertainment infrastructure is planned. It showed that a digital creator can anchor a physical mega-project that functions at the scale of a theme park. This wasn’t a temporary fan meetup or a promotional stunt. It was an engineered environment shaped around the identity of an online creator.

Many governments and entertainment developers now recognize the economic value that major creators bring. For Saudi Arabia, this partnership aligned with tourism goals and supported the country’s aim to grow Riyadh into a global entertainment capital. Beast Land demonstrated how creator-led destinations could blend physical engineering with digital culture.

This approach could expand into long-term attractions. Future cities may incorporate permanent creator zones, mobile entertainment tours, or themed districts driven by online personalities with large international followings.

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The Controversy Surrounding Beast Land

The project didn’t arrive without criticism. Some online groups questioned MrBeast’s decision to partner with Saudi Arabia, raising concerns about human rights and the country’s use of entertainment as soft-power outreach. Others questioned the cost of constructing a large-scale park that operated for only six weeks. Conversations spread across social media, attracting both supporters and critics.

Despite the discussions, attendance remained strong. The park stayed crowded throughout the season, and videos from Beast Land continued circulating globally. The debates only amplified its visibility, pushing the zone further into international news.

What Comes After Beast Land

The future of Beast Land remains open. Riyadh Season has repeated successful zones in later seasons, and Beast Land’s popularity has sparked speculation about whether it could return. It may reappear as a seasonal attraction, evolve into a touring experience, or eventually inspire a permanent creator-driven zone aligned with long-term Gulf megaprojects.

No official announcement has been made, but the concept proved that creator-built destinations can pull massive audiences, generate media attention, and fit naturally into modern entertainment ecosystems.

Why Beast Land Matters

Beast Land might look like a high-energy seasonal zone on the surface. Yet it represents something much larger. It stands as a prototype for a new generation of entertainment, where creators build physical spaces shaped by the digital worlds they share with millions of people. It raises a defining question: what happens as creators begin building not just videos, but real structures, real attractions, and real destinations?

The world’s first YouTuber theme park offered a glimpse of that future. And judging by the crowds, the excitement, and the global reactions, this future is already taking shape piece by piece.